For India's jewellery houses

Run your showroom like Tanishq.
Keep your name on the door.

One platform gives your jewellery house everything the national chains give their customers — live rates, the rate-stamped gold savings book, digital gold, POS & GST, and your own app on the App Store — all under your brand, not ours.

Compliant by code Your brand, your domain Your Apple & Google accounts
Today's Rate Board LIVE · per gram
Au
Gold 22K
916 · fine
₹6,842
+0.4%
Au
Gold 24K
999 · fine
₹7,461
+0.4%
Ag
Silver
999 · fine
₹94
−0.2%
Pt
Platinum
950 · fine
₹3,327
+0.1%
IBJA / MCX + your marginStamped to every sale & gram
The gap we close

You already have the gold and the trust.
The big chains simply out-built you on technology.

Tanishq, Malabar, Joyalukkas and Kalyan didn't win only on price. They won on the experience — a savings scheme on the phone, a digital-gold vault, a slick app, a rate you can trust, a passbook that never lies.

Demystify hands your house that entire stack in weeks. Not a marketplace that puts you next to competitors — a private, white-label digital showroom that carries your name, on your domain, in your own app-store listings.

One platform, every surface

Everywhere your customer meets your brand — and everywhere your team runs the store.

A single system powers the shop-front and the back office, on web and on native mobile. Nothing says "Demystify" to your customer. Everything says your house.

Branded storefront (PWA)

An installable web showroom on your own domain — catalogue, live rates, schemes, checkout. No app-store wait to go live.

Your iOS & Android apps

Native apps published under your Apple & Google developer accounts — the concierge model. Your listing, no takedown risk.

Jeweller admin

POS, orders, rates, inventory, karigar, reports — the daily control room for owners and staff, role by role.

Platform console

For chains & groups: onboard outlets, provision domains, theme each brand, manage plans and staff access.

The differentiator

The rate-stamped gold passbook.

The single trust artefact no incumbent offers. Every gram your customer saves is recorded with the exact rate it was booked at — and it can never be quietly edited.

  • Rate-stamped, always. Each instalment and every gram is locked to that day's published rate.
  • Append-only, double-entry ledger. Corrections are reversals, never edits — the record is tamper-evident by design.
  • Instant proof of trust. Customers see, to the milligram, what they hold and what they paid — the reason they come back.
Gold Savings Passbook
Aurora Jewellers · Meena R.
28.416 g
Vault balance
10 JulScheme instalment · month 7
booked @ ₹6,842 / g · 22K
+0.731 g
02 JulDigital gold · round-up save
booked @ ₹7,461 / g · 24K
+0.043 g
21 JunBook My Gold · rate locked
locked @ ₹6,795 / g · 22K
+2.100 g
15 JunGifted instalment · from family
booked @ ₹6,801 / g · 22K
+0.735 g
BIS
HALLMARK
· 916 ·
Everything your house runs on

The whole jewellery business — organised like the rooms of your store.

Not a bag of features. Every capability sits where a jeweller expects it, from the rate board at the entrance to the owner's desk at the back.

Room 01

The Rate Board

The number your whole shop revolves around — always live, always yours to margin.

  • Live gold, silver & platinum rates (IBJA / MCX + your margin)
  • Book My Gold — lock today's rate for a future purchase
  • Rate alerts & wishlist price-drop nudges
Room 02

The Savings Room

The fintech-grade savings experience that keeps customers with you for eleven months at a time.

  • 11-month schemes + digital gold (buy & sell)
  • Goal savings, streaks, auto round-up, gift-a-scheme
  • Family accounts & referrals with gold-gram rewards
Room 03

The Counter

Billing that is fast at the counter and spotless for your accountant.

  • POS + GST billing, HSN summaries, split tender
  • E-invoice IRN, old-gold exchange, gift cards
  • Loyalty earn & burn, khata customer credit book
Room 04

The Vault

Every piece accounted for — from the karigar's bench to the display tray.

  • Per-piece inventory with HUID / BIS hallmark
  • Karigar jobs & repairs tracking
  • Bulk CSV import / export, barcode & label printing
Room 05

The Customer's Pocket

Your brand, living on their phone between visits.

  • The rate-stamped passbook & vault balance
  • Buyback & transparent price-breakup estimators
  • Festival offers, saved sizes & date reminders
Room 06

The Owner's Desk

The whole store at a glance, and proof of everything that happened.

  • Staff sales leaderboard & role-based access
  • Day book, GST / HSN, stock & scheme-liability reports
  • Append-only audit log of every privileged action
How you go live

From handshake to your own app on the store — the concierge way.

You keep serving customers. We do the digital heavy-lifting and hand you the keys, under your name.

Step 01

We set up your house

Your brand, colours, catalogue, purities and starting rates — configured with you. Import existing stock by CSV.

Concierge onboarding
Step 02

You go live under your name

Storefront switches on at your own custom domain with auto TLS. Rates, schemes and checkout — instantly resolvable.

Your brand · your domain
Step 03

Your apps hit both stores

Native iOS & Android apps published under your Apple & Google developer accounts — your listing, your reviews, no shared-account risk.

Concierge publishing
Compliance is code, not a checkbox

The part that keeps you up at night — enforced automatically, on every transaction.

Savings caps, disclosures and hallmarking aren't settings a staff member can get wrong. They're built into the rails.

365d

Scheme-tenure cap

Savings schemes are hard-capped at 365 days at the database level — impossible to misconfigure.

₹15k

Instalment cap

The ₹15,000 cash-instalment ceiling is enforced as a constraint, not a policy note.

SEBI

Digital-gold disclosure

The mandated SEBI copy screen & disclaimer appear on every digital-gold flow.

DPDP

Consent & KYC

DPDP consent capture and a private KYC bucket with reviewer sign-off, built in.

GST

GST · HSN · e-invoice

Correct GST splits, HSN summaries and government IRN e-invoicing on B2B sales.

BIS

HUID hallmarking

Per-piece HUID capture with BIS lookup — the hallmark trust your customers now expect.

Who it's built for

Jewellers who are done being out-teched by the national chains.

The trusted local house

A respected single-store jeweller ready to give customers a scheme, an app and a passbook that rival the big brands — without losing their identity.

The growing multi-outlet chain

Two, five, twenty showrooms that need one console, per-brand theming, consolidated stock and reporting, and staff access by role.

The new-gen jeweller

A modern label going direct-to-consumer that wants a fintech-grade savings experience and native apps from day one.

Up your game

Match what the big brands give — then offer what they can't.

Capability
The national chains
Your house, on Demystify
Gold savings scheme & digital gold
Yes
Yes — and gifted, family & round-up too
Own-brand iOS & Android apps
Their brand
Your brand & developer accounts
Rate-stamped, tamper-evident passbook
No
Flagship
POS · GST · e-invoice · HUID
Enterprise suite
Built in, day one
Time & cost to launch
Years, crores
Weeks, one platform fee
On the anvil

The showroom of the near future — already in the forge.

Your customers will keep getting new reasons to choose you, shipped to the same apps you already own.

Soon AR virtual try-on
Soon Video KYC
Soon WhatsApp-AI concierge
Soon Live courier tracking
Soon Voice-to-catalogue listing
Bring your house online

Position your jewellery store where it belongs — at the top.

Book a walkthrough and see your own brand running a live storefront, a rate-stamped passbook and a native app — usually within the first call.